Rx Topics

Rx to OTC Switches

You are an Rx Company and have a new "baby": an "Rx to OTC" Switch.
Your infrastructure is focused on Rx. There are your competences and your knowhow.
How to market the new OTC product ?

You could seek for a cooperation with an OTC Company ... 
... or you could build your own Pharmacy Sales Force etc. ...

... or you call me and we try to find the right partners within my Infrastructure Module. 

If you still have a lack in OTC knowhow (no shame!), see me at a "Strategic Sparring" Day
and/or ask me to develop for you and your team specially "Your Training"

Rx Branding & Consumer Communication

Patients become more and more crucial for the success of an Rx product. 
These "end-users" (I call them consumers) are not in the focus of Rx companies until now.

When you examine an Rx product (the tablet or capsule, the packaging), 
in most cases you will find no signs of good consumer-oriented branding !

Do you want your potential users to know your product, remember it, "love" it, want it ...
... and even be willing to pay an additional charge to get it ??? 

This is a question of Consumer Communication. Your product itself is the first step ...
The Law on Advertising in the Healthcare System we will respect ... in a creative way.

For your potential users you should have a desirable BRAND - not just an Rx product.
I will show you the way to get there ... Contact